26 March 2009

ABS CBN

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ABS-CBN Broadcasting Corporation (PSE: ABS) (ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network"), a Philippine multi-media conglomerate, is the largest integrated media and entertainment company in the Philippines with an asset base of more than PHP32.5 billion (US$666.8 million) as of June 2008. ABS-CBN is principally involved in television and radio broadcasting, as well as the production of television programming for domestic and international audiences and other related businesses. It was founded on June 13, 1946, becoming Asia's first commercial television broadcaster. It is part of the Lopez Group of Companies. It also broadcasts content to the rest of the world through The Filipino Channel (TFC Direct), TFCko (video on demand) and TFCnow internet TV.

The network's main broadcast facilities, news headquarters, transmitter and satellite operations and studio complex are located at the ABS-CBN Broadcast Center at Sgt. Esguerra Ave., Mother Ignacia St., Barangay Laging Handa, Diliman, Quezon City. In Metro Manila, its terrestrial VHF station is Channel 2 (DWWX-TV) while its terrestrial UHF station is Studio 23 (DWAC-TV). The company is slated to begin broadcasting digital television starting in January 2008, although it has been presumably delayed since there were no announcement during the entire month of January that the signal is now digitized. It is now expected to begin its digital broadcasting by 2009.

In 2003, during the television station's 50th anniversary, ABS-CBN launched its present slogan, "Kapamilya" (literally means "a member of the family"), which it believes reaffirms the network's commitment to quality programming that will foster the morals and values that are ostensibly upheld in many Filipino families.

Its international unit ABS-CBN Global Ltd. plans to undertake an initial public offering (IPO) the following year and might list on the Singapore Stock Exchange to help finance its expansion plans.

The network celebrated its golden anniversary in 2003. The network held its Kapamilya Homecoming, which gathered over 4,000 former employees and talents for a grand reunion at ABS-CBN’s compound in Bohol Avenue, Quezon City. The network also launched a promo called "Treasure Hunt", where the people were invited to bring their oldest television, radio sets, microphones, and posters. The network also celebrated its 16th year reign in the TV ratings, with 13 of their shows included in the Top 15 daily programs in TV. ABS-CBN also launched new shows such as the then phenomenal Meteor Garden etc. The company also did a nationwide caravan, showcasing the network's talents.

On October 2003, the network held a month-long celebration of ABS-CBN and Philippine TV's 50th year. The station produced two commemorative documentaries about the station's contribution in news and entertainment. Sa Mata ng Balita encapsulated some of the most unforgettable, most remarkable, and most celebrated landmarks of the last 50 years as captured by television news. 50 Taong Ligawan: The Pinoy TV History, on the other hand, was the first extensive television documentary done about the history of Philippine Television and the evolution of Philippine entertainment. For the celebration's finale, the broadcasting giant capped its 50th anniversary with a spectacular extravaganza dubbed as Kapamilya: ABS-CBN at 50, held at the Philippine International Convention Center (PICC) in Pasay City. It was hailed as one of the biggest media events of the year. The Lopez-led network rolled out the red carpet to welcome its high-profile guests from the business, advertising and media sectors, politics, members of the diplomatic community, with many of the society’s luminaries and glitterati. Valued friends and supporters of the network throughout the five decades also attended the grand affair. The network's official 50 Years station id won an Award for Excellence in the 2004 Golden Quill Festival.

On November 7, 2006, ABS-CBN unveiled its flagship coffeetable book, "Kapitan: Geny Lopez and the Making of ABS-CBN." The 453-page book chronicles the hardships and odds that the network founder had to face, as well as the achievements and contributions of ABS-CBN in Philippine Television history. The book won various awards, including Best Biography/Autobiography in the 26th National Book Awards, and a merit award in the publications category of the 2007 Gold Quill Awards.

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